About Us

Behind BE to BE are four creative minds with years of experience in design and retail. Nicole Billi, after graduating in fashion design, gained experience in the styling and buying team Menswear of the well-known department store Globus, where she also met Carla Walser. Today Nicole Billi is the owner of the famous Riad BE Marrakech and commutes between Morocco and Switzerland. Carla Walser has been for many years the right hand of the Head of Style at Globus, gaining experience in conception and styling. Afterwards she worked as a Senior PR Manager at a PR agency in the fashion and interior design sector. Today she puts much love into her label KE'CH CRÉATION. During her numerous trips to Marrakech, she met the independent designer Florence Morgenstern, who graduated in graphic design. Florence Morgenstern is the founder of the well-known Zurich label YOOMEE, which produces its own products in Marrakech, just like KE'CH CRÉATION, with a Women's Association and other small artisans. the flagship store of YOOMEE is located in collab zürich, a store for sustainable and ethical products. This is how Florence met store owner Anna-Katharina Seiz. Anna-Katharina Seiz previously worked in product and brand management in consumer goods before starting her own store and creative space.


Through many years of experience in sourcing, purchasing and producing collections for their own projects, the quartet has been able to build up an enormous pool of talented craftsmen with whom we are happy to implement your ideas and wishes.



What We Do

We are the link between countries, traditions, old crafts, new design and people with talents. We accompany you on your creative process from idea to product. We connect you with the artisans and factories from Marrakech. We do research for materials, develop the samples with you and monitor your production. We make sure you will get the best quality at the right time.