About Us

Behind BE THE SOUK is a group of creative minds with years of experience in design, retail and production. Nicole Billi, after graduating in fashion design, gained experience in the styling and buying team Menswear of the well-known department store Globus, where she also met Carla Walser. Today Nicole Billi is the owner of the famous Riad BE Marrakech and commutes between Morocco and Switzerland. Carla Walser has been for many years the right hand of the Head of Style at Globus, gaining experience in conception and styling. Afterwards she worked as a Senior PR Manager at a PR agency in the fashion and interior design sector. Today she puts much love into her label KE'CH CRÉATION. Sara Morsli and Taha Mahmoudi joint the Team in Marrakech and bring in their knowledge about social media and online content creation. Taha is an official tour guide in Marrakech - he knows everything about the traditional crafts and where to go for the best products. Sara was before corona an experience creator and has nowadays builded up her own carpet online shop All Moroccan Rugs.

Through many years of experience in sourcing, purchasing and producing collections for their own projects, the quartet has been able to build up an enormous pool of talented craftsmen with whom we are happy to implement your ideas and wishes 

What We Do

We are the link between countries, traditions, old crafts, new design and people with talents. We accompany you on your creative process from idea to product. We connect you with the artisans and factories from Marrakech. We do research for materials, develop the samples with you and monitor your production. We make sure you will get the best quality at the right time.

Project Management

If you need support in creating your idea or to get your project started, we can connect you with our project manager specialist Florence Morgenstern. Nobody can explain better how to set up a collection and produce it in Marrakech. Florence Morgenstern is the founder of the well-known accessory label YOOMEE, which produces its own products in Marrakech with a Women's Association and other small artisans. Get it started - just connect with us.